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Title: (Commercial Semiotics) Myth in Slim Jim's "Camouflage" and GM's "Elevation"
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Music and Movies |
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March 24, 1999 |
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3 / 823 |
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Essay text:
It also positions the product as something to be enjoyed on a very basic and instinctual level, the idea of hunting rather than buying adds excitement to what would actually be a very mundane social transaction.
"Elevation," by the Deutsch inc. agency, begins with horns honking and shot of stagnant traffic in New York City... Showed first 250 characters
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agency, begins with horns honking and shot of stagnant traffic in New York City.
We see frustrated drivers and move into one car where the traffic report is playing on a nice radio with a large lcd screen. The driver changes the station to music and his GM Caddillac Escalde begins to float into the air... Showed next 250 characters
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