"Crafting A Vision At Daimler-Chrysler" Case Analysis

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They will have an incredibly powerful position at the high end of the auto market and gain access to new customers and markets. It is a rare opportunity when an auto company can advance its market position substantially and reduce its cost structure substantially at the same time and this is possible because Daimler-Benz and Chrysler are in the same businesses, pursuing the same strategies, in the same markets, with complementary capabilities...
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Now, some critics may say bigger doesn't necessarily mean better, and I agree. But it doesn't follow that bigger can't be better especially in an industry that is maturing. This is a merger of like businesses coming together, a merger of consolidation, not diversification...
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