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Apple Case 30: Taking a Bite Out of the Competition

   
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Title: Apple Case 30: Taking a Bite Out of the Competition
 
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Subject: Business
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Date: April 8, 2004
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Length: 3 / 788
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He bought Next and brought Steve Jobs back again. Steve Jobs’ Return • One of the first strategies was to strengthen the relationships with third party software developers including Microsoft. • In 1997 alliance with Microsoft to create a version of Microsoft Office for Mac • In 1998, Apple introduced the iMac personal computer with translucent plastic case and was considered as a hallmark of industrial design...
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He bought Next and brought Steve Jobs back again. Steve Jobs’ Return • One of the first strategies was to strengthen the relationships with third party software developers including Microsoft. • In 1997 alliance with Microsoft to create a version of Microsoft Office for Mac • In 1998, Apple introduced the iMac personal computer with translucent plastic case and was considered as a hallmark of industrial design...
Showed next 250 characters

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Apple Case 30: Taking a Bite Out of the Competition
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