B2b And B2c Marketing

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B2C marketing is based on brand recognition and maximizes the value of the transaction. Product branding inspires the shopper to remain loyal with repeated business and where the consumer is willing to pay a little more for the brand. B2B B2C Relationship driven Product driven Maximize the value of the relationship Maximize the value of the transaction Small, focused target market Large target market Multi-step buying process, longer sales cycle Single step buying process, shorter sales cycle Brand identity created on personal relationship Brand identity created through repetition and imagery Educational and awareness building activities Merchandising and point of purchase activities Rational buying based on business value Emotional buying decision based on status, desire, or price Figure 1 – B2B & B2C Marketing Differences...
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Source: D. Murphy, Vista Consulting (2008) The B2B relationships traditionally work with other vendors to maximize profitability with the products that they are interested in purchasing, and the marketing materials must be created with this in mind. “The business buyer is sophisticated, understands your product or service better than you do, and wants or needs to buy products or services to help their company stay profitable, competitive, and successful” (Murphy, 2008, ¶9)...
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Marketing Differences: B2B vs. B2C Marketing is an important part of any business whether the business is the traditional ?brick and mortar' or web based. The term marketing usually summons images of consumer goods and advertising of products...	4 / 937
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Marketing Differences between B2C and B2B Websites March 27, 2006 Differences in Marketing for B2C and B2B Sites Introduction Marketing in an electronic-business/commerce (e-business/e-commerce) arena today is truly no different than the ole ?brick and mortar' business...	6 / 1424