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Title: La Canalisation, Ses StrateGies, Ses Tendances
Essay Details
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Miscellaneous |
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| Date: |
March 15, 2000 |
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| Length: |
11 / 2833 |
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Essay text:
Les hypermarches, mass retailers, category killers et autres geants de la distribution repondent a la demande du premier, les points de vente selectifs et/ou exclusifs vers le second.
Le choix de l’un ou l’autre depend logiquement du produit, de la cible, du positionnement, bref, de la strategie globale... Showed first 250 characters
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Les entreprises qui restent dans la grande distribution essaient actuellement de developper une relation de « partnership », dans laquelle chaque partie interagit avec l’autre et propose une valeur ajoutee.. Mais les fournisseurs peuvent se poser la question si a cout egal, il ne serait pas inopportun de remettre en question leur presence dans tel ou tel canal... Showed next 250 characters
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