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03

Wal-Mart And The American Dream

   
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Title: Wal-Mart And The American Dream
 
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Subject: Social Issues
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Date: April 21, 1997
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Length: 7 / 1781
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In some instances, Wal-Mart by itself represents as much as 40% of retail sales of a given product. Does the name Vlasic ring a bell? According to a December 2003 report in Fast Company Magazine, someone at Wal-Mart came up with the brilliant idea that wouldn’t it be great if you could get a gallon of pickles for less than 3 dollars...
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And the 2.99-gallon of pickles was born. While the profit margin was only a penny per gallon, Vlasic jumped at the opportunity, because they knew if they didn’t Mount Olive or another company would. And Vlasic sold a lot of pickles. So what was the problem? For one, people stopped buying smaller jars of pickles, which made more profit...
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