XFL Excitment Or Excuse

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Vice McMahon, who established himself as the owner and founder of the WWF, has proved to be a marketing genius. In a 50-50 partnership with NBC, who pumped in 50 million dollars and marketing muscle, Vince is targeting 13-24 year old males for his new football league...
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With a combination of very visible cheerleaders, WWF superstar's promotions, and hard-nosed football Vince is sure to attract plenty of loyal fans. Another added benefit is that the XFL does not have any owners or contract negotiations to bring the league down from the inside out...
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